How to Plan a Content Day for Your Business

If creating content always feels like something you have to squeeze into your week, it may be time to stop creating one post at a time.

Enter: the content day.

A content day is a dedicated block of time to create multiple pieces of content for your business at once. Photos, videos, podcast episodes, reels, tutorials and promotional content can all come from one well-planned session.

And no, you don’t need to spend the entire day doing it.

Decide What You’re Creating Before You Arrive

Don’t wait until the camera is on to figure out what you’re going to say.

Choose your priorities beforehand.

Maybe you need updated brand photos. Maybe you want to record several short videos for social media. Maybe you’ve been meaning to launch a podcast or record a few episodes ahead of schedule.

Create a simple shot and content list so you know what needs to happen while you’re there.

Bring More Than One Look

If you’re taking photos or recording video, a quick outfit change can make content created during the same session look like it came from completely different days.

Bring a few tops, jackets, accessories or other easy changes that fit your brand.

If you sell products, bring those too.

Think about what you might need for the next few weeks or months, not just what you’re posting tomorrow.

Batch Similar Content Together

Record your talking videos together.

Take your headshots and lifestyle photos together.

Record podcast episodes back-to-back.

Batching helps you stay in the same mindset instead of constantly switching between different types of content.

It also helps you get more out of the time you’ve reserved.

Give Yourself Room to Create

Your environment matters.

Trying to record a professional video while worrying about what’s happening in the background doesn’t exactly help the creative process.

Having a dedicated content creation space gives you room to focus on creating instead of rearranging your living room every time you need a clean background.

The MakerSpace Media Annex in Waldorf, Maryland was designed with content creation in mind, with access to spaces for photography, podcasting and getting camera-ready in one location.

That means one content day can become brand photos, social media content, podcast episodes and marketing materials you’ll continue using long after the session ends.

One Day. More Content. Less Pressure.

The goal isn’t to create everything your business will ever need in one afternoon.

It’s to get ahead.

When you intentionally set aside time and space to create, content stops becoming something you’re constantly chasing.

Plan the ideas. Bring what you need. Create in batches.

Then get back to running your business.

— Team MakerSpace